Shopic’s frictionless solution increased shoppers’ monthly spending by 8%
Store Revenue
12%-15%
of Store Revenue Comes from Shopic
Shoppers’ Monthly Spend Lift
8%
It Boosts Sales
Shoppers Love it!
89%
Almost Everyone Says it’s “Great”
Store Revenue
12%-15%
of Store Revenue Comes from Shopic
Shoppers’ Monthly Spend Lift
8%
It Boosts Sales
Shoppers Love it!
89%
Almost Everyone Says it’s “Great”
Retailer
Shufersal
Website
www.shufersal.co.il
No. of Stores
378
HQ Location
Israel
Customer Since
2019
The Challenge -Creating a New Shopping Experience without Disrupting Operations
Shufersal was one of the first grocery chains to understand the potential benefits of frictionless shopping. They realized it offered:
Superior customer experience
Optimized store operations
An online shopping experience in a physical space
Shufersal defined key targets in its search for a solution:
Delight shoppers
Increase basket sizes
Control shrink
Reduce labor costs
“We are bringing all the benefits of online shopping to our physical stores. The shopping experience will be more personalized, targeting each customer with relevant recommendations, while avoiding the part least liked by the customers – queuing at the checkout counters. Shopic has developed a solution together with us that meets all these needs”
Zvika Fishheimer
VP of Human Resources and Strategy at Shufersal
The Solution - Delivering an Online Experiences in Physical Stores
After reviewing multiple solutions, Shufersal selected Shopic as its strategic partner for medium and large grocery stores.
They were particularly attracted to Shopic’s modular approach and low-footprint deployment that does not impact existing operations.
Shopic's key innovation is a smart clip-on device that is compatible with any standard shopping cart. The Shopic solution did not require extensive changes to Shufersal's physical infrastructure or any investments in new and expensive carts.
Shopic’s modular approach allowed for a pragmatic smart cart deployment:
Quick to deploy at scale: suitable for large supermarkets
Operationally feasible: requires only minimal store modifications
Cost-effective: the market’s lowest cost solution
The Results – Increasing Sales and Customer Satisfaction
Shoppers Satisfaction
Shoppers love it!
Shoppers loyalty
It brings them back
Shopic’s Smart Cart solution increased shoppers’ monthly spending by 8%, and 12-15% of store revenue came from Shopic. Shufersal was pleased with the pilot. They have designated the solution for approximately 200 of its largest branches. A gradual rollout of Shop-E devices will take place during 2022.
“One of the most important aspects of developing technologies for the retail market is a deep understanding of the business, its operational challenges, and customer expectations. Therefore, the collaboration with Shufersal was critical to us. Shufersal is not only the largest retail chain in Israel but also a leader in innovation in the industry. Thanks to the boldness and openness of the chain, we can offer a next-gen experience to the Israeli consumer”
Raz Golan
CEO and co-founder of Shopic
“We are bringing all the benefits of online shopping to our physical stores. The shopping experience will be more personalized, targeting each customer with relevant recommendations, while avoiding the part least liked by the customers – queuing at the checkout counters. Shopic has developed a solution together with us that meets all these needs,”
Zvika Fishheimer
VP of Human Resources and Strategy at Shufersal
“One of the most important aspects of developing technologies for the retail market is a deep understanding of the business, of the operational challenges, and the unique needs in stores. Therefore, the cooperation with Shufersal is critical to us. Shufersal is not only the largest retail chain in Israel but also a leader in innovation in the industry. Thanks to the boldness and openness of the chain, we will be able to take the Israeli buyer to the next generation of the shopping experience,”
Raz Golan
CEO of Shopic
Numbers
Basket Size
With shopic and without
Why shoppers love it
Shoppers satisfaction
Find out more about Online Experiences in Physical Stores
Major retailers worldwide are accelerating artificial intelligence (AI) deployment in stores and apps. Walmart Chile is deploying AI-equipped shopping carts at five Lider Express stores, becoming the country’s first supermarket chain to implement computer vision-based smart cart technology.
Shopic’s advanced computer vision technology not only transforms the shopping experience but also addresses critical retail challenges like inventory management, shelf monitoring, and shrinkage prevention—delivering a comprehensive solution that redefines efficiency and innovation across the store.
“I’m honored to join Shopic at this exciting stage of its journey. Together, we will innovate, expand, and transform retail by enhancing both operational and financial efficiency, along with improving the shopper experience,” Mr. Troncoso shared.
“At Walmart Chile, we are committed to helping our customers save money and live better. Implementing new technologies that save time for our customers is one of the ways we bring this mission to life."
French retail group Les Mousquetaires is testing Shopic’s clip-on devices in an Intermarché store in Provins, France. The devices, which can be easily attached to any standard trolley, are powered by computer vision technology, transforming it into a smart cart.
"We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts," says Perrine Vignon, owner of Intermarché in Provins.
“At Capgemini, we constantly seek to push the boundaries of innovation in retail. Partnering with Shopic allows us to bring their groundbreaking smart cart technology to the forefront of the retail experience."
The inception of Shopic stemmed from a desire to innovate within the brick-and-mortar retail industry, an area ripe for digitization. After years in cybersecurity, co-founders Eran Kravitz and Raz Golan identified a significant opportunity to revolutionize retail through technology.
"When in-store retail media is done right, it adds value to the customer experience", we discussed at IBT Media. "Ads don't have to be intrusive or annoying. We've seen highly positive responses to ads that remind a customer about a specific promotion when they are located in the relevant part of the store."
Dive into the latest column by Shlomi Amitai, Algorithm Team Lead at Shopic. We're proud to lead retail technology with one of the most experienced and capable teams in the industry. It's just the beginning of our smart cart revolution.
With market share losses looming, grocery stores need a fix, and smart carts could just be it. "Smart carts are so innovative, and because it helps the shopper, it will attract them and help retailers retain them," as we marked in the Forbes article.
"E-commerce websites use extensive tracking to analyze shopper behaviors. Customers are tracked on which pages they visit, how much time they spend on different pages, and what actions lead them to purchase or abandon their shopping cart. New smart devices are poised to provide similar analytics for offline retailers. For example, Shopic."
“Having a separate, detachable, lightweight device, with no other hardware required, is part of our differentiation,” Kravitz says. “Therefore we must put all of our algorithmic efforts into computer vision.”
Shopic’s Director of Innovation just published a captivating column on CDOTrends, highlighting the trending developments in computer vision. Explore this evolving landscape, fueled by recent leaps in AI capabilities.
“Microsoft has provided us with an effective platform to showcase our technology to customers in Europe and beyond. We’re delighted that Microsoft shares our confidence in the potential of Shopic to transform grocery shopping.”
Raz Golan, Shopic’s CEO and co-founder, recently shared with Best Life how this technology will transform the in-store shopping experience. "We're bridging the gap between e-commerce and in-person shopping experiences".
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
"Shoppers are happier when they have a better experience in the store," said Raz Golan, CEO and co-founder of Shopic. The grocery industry, for its part, has been working hard on innovating the checkout experience, tapping new technologies to improve efficiency and remove friction for consumers.
As Forbes put it, ”This is just the beginning of the Smart Carts revolutionizing the grocery shopping experience. As the grocery industry faces challenges from the rise of e-commerce, it's more important than ever for retailers to experiment with new technologies.”
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
In a new column for Retail Customer Experience, Shopic's Innovation Director, discusses tech trends that will shape retail customer experiences in 2023
"AI is making its way into supermarket shopping through a new technology developed by Shopic. With its focus on customer convenience and merchant insights, it certainly has the potential to become an integral part of the evolving grocery store experience."
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.
"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Shopic, the smart grocery shopping cart startup, has announced a $35 million Series B investment round led by Qualcomm Ventures, bringing its total funding raised to $56 million.
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
Walmart Chile Rolls Out AI-Powered Smart Shopping Carts
Major retailers worldwide are accelerating artificial intelligence (AI) deployment in stores and apps. Walmart Chile is deploying AI-equipped shopping carts at five Lider Express stores, becoming the country’s first supermarket chain to implement computer vision-based smart cart technology.
NRF 2025 – Retail’s Big Show: Innovation Meets Opportunity at Retail’s Biggest Stage-Major Highlights and Exhibitors
Shopic’s advanced computer vision technology not only transforms the shopping experience but also addresses critical retail challenges like inventory management, shelf monitoring, and shrinkage prevention—delivering a comprehensive solution that redefines efficiency and innovation across the store.
“I’m honored to join Shopic at this exciting stage of its journey. Together, we will innovate, expand, and transform retail by enhancing both operational and financial efficiency, along with improving the shopper experience,” Mr. Troncoso shared.
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