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Our Story

Online Shopping Experiences in Physical Stores

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Shopic provides store digitalization solutions to grocery retailers. Powering the world’s largest smart cart deployments, we bring the advantages of online commerce to physical supermarkets: personalized, frictionless experiences for shoppers and data-based optimization for retailers.
Our unique clip-on device turns any standard shopping cart into a smart cart for the duration of a visit. Using computer vision and AI, it delivers:

(1) A computer vision-based smart cart that automatically identifies products and delivers a personalized store journey with instant cashier-less checkout
(2) A retail media channel that micro-targets shoppers with relevant promotions and ads exactly where and when they select products
(3) An analytics engine that optimizes store management with real-time tracking of shopper carts and store shelves.

Taken together, it’s a complete digitalization platform for the retail front end.
Shopic’s solution is easy to deploy at scale, simple to operate and highly cost-effective. Some of the world’s largest grocers already use it, with stellar results: Our impact is dramatic: shoppers who use Shopic’s smart cart increase their monthly spending by 11%-16% compared to those who don’t. 
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Always Looking for Exceptional Talent
Want to help us create new shopping experiences?
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Our people

A Team of Stars

Shopic’s team is one of the most experienced and capable forces in retail tech. It has created multiple AI-based solutions and gone through numerous development and deployment cycles.

At heart, we are a software and data company. Still, we also design hardware, orchestrate manufacturing, integrate solutions in live commercial environments, and work intensively with our customers on the retail floor. It takes a special team to succeed in such a multidisciplinary endeavor. We have one.
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Management Team

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Eran Kravitz
CTO & Co-Founder
Gonzalo Troncoso
Chief Financial Officer
Raz Golan
CEO & Co-Founder
Rani Wellingstein
Chief Strategy Officer
Avinoam Bloch
Chief Operations Officer
Roger Bigio
Chief Revenue Officer
Hanan Lifshitz
Chief Product Officer
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Investors
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Backed by Leading Financial and Industry Players

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Our certifications
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Product Certifications

EMC
certified
CE safety
certified
VCCI
certified
RoHs
compliant
WEEE
ISO/IEC 27001:2013
certified
GDPR
compliant
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ESG
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Environmental, 
Social, and 
Governance

Read how Shopic promotes a cleaner environment, provides fair and inclusive working conditions to its employees, keeps its customers’ data secure and guards shoppers’ privacy.
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Shopic in the media

Recent News & Coverage

March 4, 2025
Dimar introduces Shopic’s AI-Powered Smart Carts, bringing AI to Italian supermarkets
Shopic is pleased to announce a partnership with Dimar, a leader in the Italian consumer Retail Sector, and Retex, a key player in retail digital transformation, to implement computer vision-powered Smart Cart in Dimar’s Mercato stores.
Read
March 3, 2025
Bringing AI to the Supermarket: PAC 2000A Conad Pilots Shopic’s Smart Cart
Shopic, a global leader in AI and Vision for the retail industry, is pleased to announce a partnership with PAC 2000A Conad, the leading cooperative within the Conad Group in Italy, to bring the next generation of grocery shopping to its shoppers.
Read
December 25, 2024
Walmart Chile Rolls Out AI-Powered Smart Shopping Carts
Major retailers worldwide are accelerating artificial intelligence (AI) deployment in stores and apps. Walmart Chile is deploying AI-equipped shopping carts at five Lider Express stores, becoming the country’s first supermarket chain to implement computer vision-based smart cart technology.
Read
December 15, 2024
NRF 2025 – Retail’s Big Show: Innovation Meets Opportunity at Retail’s Biggest Stage-Major Highlights and Exhibitors
Shopic’s advanced computer vision technology not only transforms the shopping experience but also addresses critical retail challenges like inventory management, shelf monitoring, and shrinkage prevention—delivering a comprehensive solution that redefines efficiency and innovation across the store.
Read
December 13, 2024
Shopic Appoints Gonzalo Troncoso as CFO
“I’m honored to join Shopic at this exciting stage of its journey. Together, we will innovate, expand, and transform retail by enhancing both operational and financial efficiency, along with improving the shopper experience,” Mr. Troncoso shared.
Read
December 3, 2024
Walmart Chile and Shopic Transform Chilean Retail with the Implementation of AI-Powered Smart Carts
“At Walmart Chile, we are committed to helping our customers save money and live better. Implementing new technologies that save time for our customers is one of the ways we bring this mission to life."
Read
November 20, 2024
Intermarché is testing Shopic
French retail group Les Mousquetaires is testing Shopic’s clip-on devices in an Intermarché store in Provins, France. The devices, which can be easily attached to any standard trolley, are powered by computer vision technology, transforming it into a smart cart.
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November 7, 2024
Intermarché is Testing Smart Carts to Improve the Shopping Experience for its Customers
"We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts," says Perrine Vignon, owner of Intermarché in Provins.
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July 18, 2024
Capgemini Partners with Shopic to Revolutionize Retail with AI-Powered Smart Cart Solution in France and the US
“At Capgemini, we constantly seek to push the boundaries of innovation in retail. Partnering with Shopic allows us to bring their groundbreaking smart cart technology to the forefront of the retail experience."
Read
July 4, 2024
Revolutionizing Retail: How Shopic’s Smart Cart is Leading the Digital Transformation
The inception of Shopic stemmed from a desire to innovate within the brick-and-mortar retail industry, an area ripe for digitization. After years in cybersecurity, co-founders Eran Kravitz and Raz Golan identified a significant opportunity to revolutionize retail through technology.
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October 7, 2023
Why You're Seeing So Many Ads In Your Local Supermarket
"When in-store retail media is done right, it adds value to the customer experience", we discussed at IBT Media. "Ads don't have to be intrusive or annoying. We've seen highly positive responses to ads that remind a customer about a specific promotion when they are located in the relevant part of the store."
Read
October 7, 2023
Ten years in: Deep learning changed computer vision, but the classical elements still stand
Dive into the latest column by Shlomi Amitai, Algorithm Team Lead at Shopic. We're proud to lead retail technology with one of the most experienced and capable teams in the industry. It's just the beginning of our smart cart revolution.
Read
August 3, 2023
Smart Carts May Be The Disruptive Technology Grocery Stores Need Now
With market share losses looming, grocery stores need a fix, and smart carts could just be it. "Smart carts are so innovative, and because it helps the shopper, it will attract them and help retailers retain them," as we marked in the Forbes article.
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June 8, 2023
Harnessing E-Commerce Analytics Mindsets for Offline Retail Success
"E-commerce websites use extensive tracking to analyze shopper behaviors. Customers are tracked on which pages they visit, how much time they spend on different pages, and what actions lead them to purchase or abandon their shopping cart. New smart devices are poised to provide similar analytics for offline retailers. For example, Shopic."
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June 8, 2023
Optimizing Computer Vision to Improve the Grocery Shopping Experience
“Having a separate, detachable, lightweight device, with no other hardware required, is part of our differentiation,” Kravitz says. “Therefore we must put all of our algorithmic efforts into computer vision.”
Read
May 29, 2023
Trending Developments in Computer Vision to Keep an Eye On
Shopic’s Director of Innovation just published a captivating column on CDOTrends, highlighting the trending developments in computer vision. Explore this evolving landscape, fueled by recent leaps in AI capabilities.
Read
May 23, 2023
Smart Cart Startup Shopic to Present its Solution at Microsoft Experience Center in Munich
“Microsoft has provided us with an effective platform to showcase our technology to customers in Europe and beyond. We’re delighted that Microsoft shares our confidence in the potential of Shopic to transform grocery shopping.”
Read
March 11, 2023
How Smart Shopping Carts Could Change How You Shop
Raz Golan, Shopic’s CEO and co-founder, recently shared with Best Life how this technology will transform the in-store shopping experience. "We're bridging the gap between e-commerce and in-person shopping experiences".
Read
March 1, 2023
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
February 28, 2023
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
February 22, 2023
Grocery Shoppers Turn to Self-Checkout Amid Dissatisfaction With Traditional Experience
"Shoppers are happier when they have a better experience in the store," said Raz Golan, CEO and co-founder of Shopic. The grocery industry, for its part, has been working hard on innovating the checkout experience, tapping new technologies to improve efficiency and remove friction for consumers.
Read
February 21, 2023
Shopic To Deploy 2000 AI-Powered Smart Shopping Carts
As Forbes put it, ”This is just the beginning of the Smart Carts revolutionizing the grocery shopping experience. As the grocery industry faces challenges from the rise of e-commerce, it's more important than ever for retailers to experiment with new technologies.”
Read
February 21, 2023
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
Read
December 30, 2022
Tech trends that will transform retail customer experience in 2023
In a new column for Retail Customer Experience, Shopic's Innovation Director, discusses tech trends that will shape retail customer experiences in 2023
Read
December 26, 2022
Why could Shopic's AI Smart Cart be the supermarket experience's future?
"AI is making its way into supermarket shopping through a new technology developed by Shopic. With its focus on customer convenience and merchant insights, it certainly has the potential to become an integral part of the evolving grocery store experience."
Read
November 28, 2022
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
Read
November 14, 2022
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
Read
November 4, 2022
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
Read
September 23, 2022
7 retail AI startups aim to give stores a happy holiday season
VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.
Read
August 31, 2022
Smart Shopping Cart Technology Developer Shopic to Hit U.S. Market Soon, CEO Says
"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
Read
August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Shopic, the smart grocery shopping cart startup, has announced a $35 million Series B investment round led by Qualcomm Ventures, bringing its total funding raised to $56 million.
Read
August 9, 2022
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
Read
December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
Read
October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
Read
August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
Read
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
Grocery Shoppers Turn to Self-Checkout Amid Dissatisfaction With Traditional Experience
"Shoppers are happier when they have a better experience in the store," said Raz Golan, CEO and co-founder of Shopic. The grocery industry, for its part, has been working hard on innovating the checkout experience, tapping new technologies to improve efficiency and remove friction for consumers.
Read
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