The inception of Shopic stemmed from a desire to innovate within the brick-and-mortar retail industry, an area ripe for digitization. After years in cybersecurity, co-founders Eran Kravitz and Raz Golan identified a significant opportunity to revolutionize retail through technology.

"When in-store retail media is done right, it adds value to the customer experience", we discussed at IBT Media. "Ads don't have to be intrusive or annoying. We've seen highly positive responses to ads that remind a customer about a specific promotion when they are located in the relevant part of the store."

Dive into the latest column by Shlomi Amitai, Algorithm Team Lead at Shopic. We're proud to lead retail technology with one of the most experienced and capable teams in the industry. It's just the beginning of our smart cart revolution.

With market share losses looming, grocery stores need a fix, and smart carts could just be it. "Smart carts are so innovative, and because it helps the shopper, it will attract them and help retailers retain them," as we marked in the Forbes article.

"E-commerce websites use extensive tracking to analyze shopper behaviors. Customers are tracked on which pages they visit, how much time they spend on different pages, and what actions lead them to purchase or abandon their shopping cart. New smart devices are poised to provide similar analytics for offline retailers. For example, Shopic."

“Having a separate, detachable, lightweight device, with no other hardware required, is part of our differentiation,” Kravitz says. “Therefore we must put all of our algorithmic efforts into computer vision.”

Shopic’s Director of Innovation just published a captivating column on CDOTrends, highlighting the trending developments in computer vision. Explore this evolving landscape, fueled by recent leaps in AI capabilities.

Raz Golan, Shopic’s CEO and co-founder, recently shared with Best Life how this technology will transform the in-store shopping experience. "We're bridging the gap between e-commerce and in-person shopping experiences".

"Shoppers are happier when they have a better experience in the store," said Raz Golan, CEO and co-founder of Shopic. The grocery industry, for its part, has been working hard on innovating the checkout experience, tapping new technologies to improve efficiency and remove friction for consumers.

As Forbes put it, ”This is just the beginning of the Smart Carts revolutionizing the grocery shopping experience. As the grocery industry faces challenges from the rise of e-commerce, it's more important than ever for retailers to experiment with new technologies.”

In a new column for Retail Customer Experience, Shopic's Innovation Director, discusses tech trends that will shape retail customer experiences in 2023

"AI is making its way into supermarket shopping through a new technology developed by Shopic. With its focus on customer convenience and merchant insights, it certainly has the potential to become an integral part of the evolving grocery store experience."

“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".

TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."

"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."

VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.

"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."

CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."

"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."

Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.

To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.